diff --git a/rq/utils.py b/rq/utils.py
index 6bbf7bf..4eb86c0 100644
--- a/rq/utils.py
+++ b/rq/utils.py
@@ -132,12 +132,17 @@ def import_attribute(name):
     # dotted path is not the last-before-end word
     # E.g.: package_a.package_b.module_a.ClassA.my_static_method
     # Thus we remove the bits from the end of the name until we can import it
+    #
+    # Sometimes the failure during importing is due to a genuine coding error in the imported module
+    # In this case, the exception is logged as a warning for ease of debugging.
+    # The above logic will apply anyways regardless of the cause of the import error.
     while len(module_name_bits):
         try:
             module_name = '.'.join(module_name_bits)
             module = importlib.import_module(module_name)
             break
         except ImportError:
+            logging.warning("Import error for '%s'" % module_name, exc_info=True)
             attribute_bits.insert(0, module_name_bits.pop())
 
     if module is None: